These are tough times. There can be no doubt about that. And to make matters worse. Outdoor advertising now has its challenges too. Or do they? You need to take another look around the city. There are still banners flying. There are still banners in Naperville. You do not necessarily need to place yourself at risk. You will not be placing your potential customers at risk either. The banners fly alone.
They will be manned too, of course. Under stringent conditions, no doubt. Good to know that someone is going to be watching out for your business interests. Marketing and advertising, particularly if you want the best that is on offer, remains pricey. So the question goes too. Would you be able to use banners under these conditions? But would you be able to afford not to use these essential services?
Do you have that capacity to go it alone? Are you able to create effective marketing and advertising tools that would make sense to the broader public? No. Not to create an argument, but the reality is this. Unless you are a consummate marketing and advertising executive of the highest order with the ablest of sales and creative teams to support you, you do not really have the wherewithal for this essential task.
Nor perhaps do you have the stomach for it. Effective marketing and advertising work can be tough. The writer would not wish to go into detail in describing the great lengths that marketing and advertising company representatives go to get new clients to sign on the dotted line. The good old fashioned handshake, it would appear, is no longer valid. These are tough times. And everybody simply has got to toe the line.